Email_Marketing

EMAIL MARKETING

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

We will write creative, unique and engaging content that drives value to your brand.

It is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. Based on 2018 data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.

It is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more. Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers.

To help you out, here are four different emails your company may consider sending. A few things to keep in mind before we begin: Marketing emails are not one-size-fits-all.

  • Information Emails
  • Digital Newsletter
  • Product Update
  • Transactional Emails

can allow you to create targeted and personalized messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns. However, it is important not to overuse email marketing.

More importantly, email marketing allows you to build relationships with leads, customers, and past customers. It's your opportunity to speak directly to them in their inbox, at a time that is convenient for them. Coupled with the right messaging, email can become one of your most impactful marketing channels.

Challenges of Email Marketing:

  • Low Delivery Rate
  • Low Open Rate
  • Low Click Rate
  • High Unsubscribe Rate
  • High SPAM Complaints (usually seen in concert with #4)
  • Low Active Ratio
  • Limited Post-Click Activity

has been around for a long time. It's evolved and changed, but it's managed to remain effective and even grow in popularity over the years. Email marketing is more popular than ever. Even if you're a marketer for a small or developing business, you should learn how email can help you.

Email is a more effective sales and communications channel than social networking sites. Even if you are very active in managing your Facebook page or Twitter the potential return is much lower than using opt-in email lists. Social media channels are great for outreach.

It's easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.